{"id":369,"date":"2013-09-15T20:08:13","date_gmt":"2013-09-15T17:08:13","guid":{"rendered":"http:\/\/www.mhphaber.com\/?p=369"},"modified":"2013-09-15T20:08:13","modified_gmt":"2013-09-15T17:08:13","slug":"akp-6-bin-kisilik-twitter-ekibi-kuruyor","status":"publish","type":"post","link":"http:\/\/www.mhphaber.com\/?p=369","title":{"rendered":"AKP 6 bin ki\u015filik Twitter ekibi kuruyor"},"content":{"rendered":"<p><a href=\"http:\/\/www.mhphaber.com\/wp-content\/uploads\/2013\/09\/sosyal-medya.jpg\"><img decoding=\"async\" loading=\"lazy\" src=\"http:\/\/www.mhphaber.com\/wp-content\/uploads\/2013\/09\/sosyal-medya-300x169.jpg\" alt=\"sosyal-medya\" width=\"300\" height=\"169\" class=\"alignleft size-medium wp-image-370\" srcset=\"http:\/\/www.mhphaber.com\/wp-content\/uploads\/2013\/09\/sosyal-medya-300x169.jpg 300w, http:\/\/www.mhphaber.com\/wp-content\/uploads\/2013\/09\/sosyal-medya-80x45.jpg 80w, http:\/\/www.mhphaber.com\/wp-content\/uploads\/2013\/09\/sosyal-medya.jpg 317w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/a>Siyasette sosyal medyan\u0131n g\u00fcc\u00fc \u00f6zellikle Barack Obama\u2019n\u0131n se\u00e7ilmesinde \u00f6ne \u00e7\u0131karken, AKP de benzer bir giri\u015fimi yerel se\u00e7imlerden \u00f6nce ba\u015flat\u0131yor.<\/p>\n<p>Adalet ve Kalk\u0131nma Partisi\u2019nin (AKP) mecliste 327 milletvekili bulunuyor. Bu vekillerin 168\u2019inin Twitter hesab\u0131 bulunuyor ve partinin Twitter\u2019da yer alma oran\u0131 y\u00fczde 51. Cumhuriyet Halk Partisi\u2019nin (CHP) 134 milletvekilinin 90\u2019\u0131 Twitter ile se\u00e7mene ula\u015fmay\u0131 hedefleyerek y\u00fczde 67\u2019lik oran tuttururken, Bar\u0131\u015f ve Demokrasi Partisi\u2019nin (BDP) meclisteki 29 milletvekilinin 16\u2019s\u0131yla y\u00fczde 55 oran\u0131nda Twitter\u2019dan ileti\u015fim kuruyor. 52 milletvekili bulunan Milliyet\u00e7i Hareket Partisi\u2019nde (MHP) Twitter kullanan vekil say\u0131s\u0131 25. Parti milletvekillerinin Twitter\u2019da yer alma oran\u0131n\u0131n y\u00fczde 48 oran\u0131nda oldu\u011fu g\u00f6r\u00fcl\u00fcyor.<\/p>\n<p>Gezi Park\u0131 protestolar\u0131 s\u0131ras\u0131nda s\u0131k\u00e7a kullan\u0131lan sosyal medya ara\u00e7lar\u0131, siyasi partilerin daha profesyonel \u00e7\u00f6z\u00fcmlerle m\u00fccadele etmesinin \u00f6n\u00fcn\u00fc a\u00e7\u0131yor. Zaman Gazetesi\u2018nde yer alan habere g\u00f6re AKP, yerel se\u00e7imlerde sosyal medyay\u0131 daha etkin kullanmak i\u00e7in \u00fclke \u00e7ap\u0131ndaki yerel ofislerine genelge g\u00f6nderdi. Parti, Twitter, Facebook ve Instagram gibi mecralarda lehine propaganda yapmak \u00fczere T\u00fcrkiye genelinde il ve il\u00e7e sosyal medya sorumlulular\u0131 belirledi. Buna g\u00f6re, toplamda 6 bin ki\u015filik bir sosyal medya ekibi parti i\u00e7in \u00e7al\u0131\u015fmalar y\u00fcr\u00fctecek.<\/p>\n<p>Habere g\u00f6re, AKP Genel Merkezi\u2019nde \u2018Sosyal Medya Koordinasyon Merkezi\u2019 olu\u015fturdu. Gen\u00e7lik Kollar\u0131\u2019n\u0131n koordinasyonu i\u00e7in H\u00fcseyin \u00c7elik ve S\u00fcleyman Soylu\u2019nun ba\u015f\u0131n\u0131 \u00e7ekti\u011fi ekipler \u00e7al\u0131\u015f\u0131yor. Belirlenen 6 bin ki\u015fi Ankara\u2019da e\u011fitimden ge\u00e7irildi. Toplam 953 il\u00e7ede sosyal medya uzmanlar\u0131 \u00e7al\u0131\u015facak. \u0130stanbul\u2019da bin, Ankara\u2019da 600, \u0130zmir\u2019de de 400 ki\u015filik ekipler g\u00f6rev alacak.<\/p>\n<p>ABD\u2019de ba\u015flayan ak\u0131m T\u00fcrkiye\u2019de<\/p>\n<p>2008 ve 2012 y\u0131l\u0131nda ABD\u2019de ger\u00e7ekle\u015fen ba\u015fkanl\u0131k se\u00e7imlerinde \u015fu anki ABD Ba\u015fkan\u0131 Barack Obama\u2019n\u0131n sosyal a\u011flar\u0131 nas\u0131l bir ara\u00e7 olarak kulland\u0131\u011f\u0131 biliniyor. Ara\u015ft\u0131rma \u015firketi Nielsen\u2019in raporuna g\u00f6re \u00f6zellikle 30 ya\u015f\u0131n alt\u0131ndaki internet kullan\u0131c\u0131lar\u0131 sosyal a\u011flar\u0131 siyasetin tart\u0131\u015f\u0131labilece\u011fi bir ortam olarak g\u00f6r\u00fcrken, bu oran 30 ya\u015f \u00fcst\u00fc i\u00e7in de her ge\u00e7en g\u00fcn art\u0131yor. Nielsen\u2019e g\u00f6re, sosyal a\u011flarda siyasi kampanyalar y\u00fcr\u00fctmek elbette t\u00fcm se\u00e7im kampanyas\u0131 i\u00e7in yeterli de\u011fil. Ancak sosyal a\u011flar\u0131n her ge\u00e7en g\u00fcn etkisinin artt\u0131\u011f\u0131 da yads\u0131namaz bir ger\u00e7ek.<\/p>\n<p>Sosyal medya siteleri ve ara\u00e7lar\u0131 art\u0131k politikac\u0131lar i\u00e7in b\u00fcy\u00fck \u00f6nem ta\u015f\u0131yor. Zira bu mecralardaki kullan\u0131c\u0131 oranlar\u0131 h\u0131zla art\u0131yor. A\u00e7\u0131klanan rakamlara g\u00f6re -spek\u00fclasyona a\u00e7\u0131k olsa da T\u00fcrkiye\u2019de yakla\u015f\u0131k 10 milyon Twitter, 30 milyon da Facebook kullan\u0131c\u0131s\u0131 bulunuyor. South \u00dcniversitesi\u2019nden Akademisyen Hubert Massey, sosyal medya kampanyalar\u0131n\u0131n sadece \u00f6nemli olmaktan \u00e7\u0131k\u0131p kritik hale geldi\u011fine de\u011finiyor. Her ge\u00e7en g\u00fcn daha fazla insan\u0131n bu a\u011flara dahil oldu\u011funa de\u011finen Massey, \u201cMilyonlarca insan g\u00fcnl\u00fck olarak sosyal a\u011flar\u0131 ziyaret ediyor ve burada \u00e7ok\u00e7a vakit ge\u00e7iriyor. Bu ortamlar geni\u015f se\u00e7men kitlesine h\u0131zla, daima ve d\u00fc\u015f\u00fck bedellerle ula\u015fmak i\u00e7in f\u0131rsat sunuyor\u201d diyor.<\/p>\n<p>Bir sosyal medya kampanyas\u0131 k\u0131sa s\u00fcrede milyonlarca ki\u015fiye ula\u015fabiliyor. Sosyal medya \u00f6l\u00e7\u00fcmleme \u015firketi Echo\u2019nun CSO\u2019su Chris Saad\u2019a g\u00f6re, se\u00e7imlerde aday olan ki\u015filerin verdikleri k\u0131sa mesajlar h\u0131zla payla\u015f\u0131labiliyor ve bu viral etki, sokaklardaki se\u00e7im kampanyalar\u0131ndan daha etkili olabiliyor. Toplamda bir milyon takip\u00e7isi bulunan bir siyaset\u00e7i, viral etkisi sayesinde 10 ila 30 milyon ki\u015fiye ula\u015fabiliyor.<\/p>\n","protected":false},"excerpt":{"rendered":"<div class=\"mh-excerpt\"><p>Siyasette sosyal medyan\u0131n g\u00fcc\u00fc \u00f6zellikle Barack Obama\u2019n\u0131n se\u00e7ilmesinde \u00f6ne \u00e7\u0131karken, AKP de benzer bir giri\u015fimi yerel se\u00e7imlerden \u00f6nce ba\u015flat\u0131yor. Adalet ve Kalk\u0131nma Partisi\u2019nin (AKP) mecliste 327 milletvekili bulunuyor. Bu vekillerin <a class=\"mh-excerpt-more\" href=\"http:\/\/www.mhphaber.com\/?p=369\" title=\"AKP 6 bin ki\u015filik Twitter ekibi kuruyor\">[&#8230;]<\/a><\/p>\n<\/div>","protected":false},"author":1,"featured_media":371,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"_links":{"self":[{"href":"http:\/\/www.mhphaber.com\/index.php?rest_route=\/wp\/v2\/posts\/369"}],"collection":[{"href":"http:\/\/www.mhphaber.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/www.mhphaber.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/www.mhphaber.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"http:\/\/www.mhphaber.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=369"}],"version-history":[{"count":1,"href":"http:\/\/www.mhphaber.com\/index.php?rest_route=\/wp\/v2\/posts\/369\/revisions"}],"predecessor-version":[{"id":372,"href":"http:\/\/www.mhphaber.com\/index.php?rest_route=\/wp\/v2\/posts\/369\/revisions\/372"}],"wp:featuredmedia":[{"embeddable":true,"href":"http:\/\/www.mhphaber.com\/index.php?rest_route=\/wp\/v2\/media\/371"}],"wp:attachment":[{"href":"http:\/\/www.mhphaber.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=369"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/www.mhphaber.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=369"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/www.mhphaber.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=369"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}